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Hamza Alsamraee

Hamza Alsamraee

Visualizing Creative Diversity: Introducing the Ad Atlas
Oct 26, 2026

Visualizing Creative Diversity: Introducing the Ad Atlas

How we mapped 50,000+ ads to figure out what creative to make next

Hamza Alsamraee
Hamza Alsamraee
Forward Deployed Creative
Jul 09, 2026

Forward Deployed Creative

The East Indies, Alex Karp, and Meta ads: why the future of creative intelligence is forward deployed

Andrew Presser
Hamza Alsamraee
Andrew Presser, +1
How many ad variations should you make?
Jan 26, 2026

How many ad variations should you make?

Concepts vs. variations, a mathematical deep dive with empirical data

Hamza Alsamraee
Hamza Alsamraee
UGC Is Dead And We Have Killed It
Jan 08, 2026

UGC Is Dead And We Have Killed It

2026: The Year of the Format

Andrew Presser
Hamza Alsamraee
Andrew Presser, +1
The Creative Calculator: How Many Ads Should You Be Making?
Oct 28, 2025

The Creative Calculator: How Many Ads Should You Be Making?

Creative fatigue and minimum viable creative production

Hamza Alsamraee
Hamza Alsamraee
The NewForm Manifesto
Apr 08, 2025

The NewForm Manifesto

Agency /ˈeɪ.d͡ʒən.si/, function of an agent

Hamza Alsamraee
Alec Velikanov
Andrew Presser
Hamza Alsamraee, +2
Oleve's Michael Giardino: Distribution by NewForm E06
Apr 01, 2025

Oleve's Michael Giardino: Distribution by NewForm E06

Scaling to $6M ARR with a team of 5

Hamza Alsamraee
Hamza Alsamraee
Distribution By NewForm: Dub's Steven Wang
Mar 03, 2025

Distribution By NewForm: Dub's Steven Wang

A conversation on content led growth, distribution, and why most investors shouldn't pick their own stocks

Hamza Alsamraee
Hamza Alsamraee
Distribution By NewForm: Superwall's Jake Mor
Feb 10, 2025

Distribution By NewForm: Superwall's Jake Mor

Superwall's Jake Mor and NewForm's Hamza Alsamraee on The Future of Mobile Apps: From Failed Ads to $3.5M ARR

Hamza Alsamraee
Hamza Alsamraee
Distribution By NewForm: Soundmap's Zibo Gao
Jan 21, 2025

Distribution By NewForm: Soundmap's Zibo Gao

Soundmap's Zibo Gao and NewForm's Hamza Alsamraee on UGC, Growth, and Distribution

Hamza Alsamraee
Hamza Alsamraee

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